Why We Joined Bon Appétit

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New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
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Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétit15 օր առաջ
    • I'm late to the party but... Your answer was to get rid of all your talent that built the channel because.... they're white? Y'all added a ton of black people and still managed to lose all the soul of this channel. Unsubbed

      TMFTMF7 ժամ առաջ
    • So all I want to see is what everybody is getting paid and what the rules and practices around that are.

      Larisa ShaterianLarisa Shaterian18 ժամ առաջ
    • "Why we joined bon apetit" you guys had a huge PR problem and found some melanin to cover for your entrenched racism?

      FiveFive20 ժամ առաջ
    • Unsubbed bye

      ZeksteveZeksteveՕր առաջ
    • You seem like good people, I hope you are able to do great things at BA. Sadly, by glossing over what happened (not talking about it in a direct way) an important step is missing. Would it not be natural to talk about why half the staff (in the videos) left, especially since the BA YT-channel has been character driven for so long? A tiny bit of humility and honesty about what happended, and show us how that has changed. Maybe even talk to the people that left, get their view. It might be a dark video, but it would help turn a new leaf. BA YT won't be the same again, for some that's a dealbreaker and that's that. Others they might come back and meet the new people, but it requires building trust. Jumping over the negative bit's don't help in doing that.

      ingenfareingenfareՕր առաջ
  • Yikes...

    Robyn HighartRobyn Highart4 վայրկյան առաջ
  • You know what at least Bon apetit is trying okay. Maybe we have to give them time to adjust. They get it now. Let them restructure internally for the greater good.

    brigadier generalbrigadier generalԺամ առաջ
  • wow. this is like what i thought would happen. the old bon appetite characters were the equivalent of ‘Friends, but it’s a cooking show’ and it looks like they’ve recasted characters

    emma qgnehkwdvavnrhjemma qgnehkwdvavnrhj5 ժամ առաջ
  • Man, there were so many other, better ways to deliver that message. This used to be one of my favorite channels. RIP

    symottsymott6 ժամ առաջ
  • What an odd choice. Instead of a video acknowledging what happened, we get this. So much mention of "change", but cannot even say why the change was needed. I wish them the best of luck, but this channel is sadly not for me anymore.

    KurriKurri8 ժամ առաջ
  • Worst way to handle things.

    filosofodemierdafilosofodemierda9 ժամ առաջ
  • Just when you thought Bon Appetit couldn't get any more exploitative, they figure out a way to prove you wrong. Blasphemous.

    plain peppermintplain peppermint9 ժամ առաջ
  • Darn. I really with this wasn't so scripted. I hope they're being paid well because this video is pretty depressing :(

    Gillian LindeenGillian Lindeen10 ժամ առաջ
  • Sonia looks like an Indian Karlee Gray, LMAO.

    Beinerth Chitiva MachadoBeinerth Chitiva Machado10 ժամ առաջ
  • Not like this.

    Jay LeeJay Lee10 ժամ առաջ
  • Jesus - they didn't even address the issue - the team was already diverse. It was about pay. Terrible come back.

    Ruby BirchallRuby Birchall12 ժամ առաջ
  • woah... just read the comments... BA - what are you doing?

    Ruby BirchallRuby Birchall12 ժամ առաջ
  • This is a really cool video but I have a question: was there a reason they got a bunch of new people coming into the company suddenly? like,, who got fired ?

    Ruby BirchallRuby Birchall12 ժամ առաջ
  • "Representation wasn't the issue" Yall called em previously diverse? Lol, no Black regular previously, and you think that was diverse. The amount of video and project held by white cooks compared to their non-white counterpart were astronomical. Delaney eating out, Chris blind test, Brad It's Alive, Claire Gourmet Makes, Carla and the celebrity guests, Molly and those expensive ingredients, and what program that the PoC control? Andy and his food around the world program only, and that sob is white-passing Iranian If you think BA was diverse still after that comparison I laid out, tell me 3 video where Christina has her own session with no white counterparts, tell me now. Pretty sure you can't.

    Ichsan NurzamanIchsan Nurzaman13 ժամ առաջ
  • Lmfao

    Em KavEm Kav14 ժամ առաջ
  • 45K dislikes to 5k likes YIKES thats ugh. rough. accurate and hilarious. but rough. lol

    Taylor GallionTaylor Gallion14 ժամ առաջ
  • Wow I love it this is going to trick everyone into loving you again. If it was real it would of been day one but that’s ok. Let’s make money.

    The Devils MilkThe Devils Milk15 ժամ առաջ
  • forced and inorganic. such a shame for the channel and the new faces, they don’t deserve the situation the company put them in, wish them all the best but lol unsubscribing :/

    Wes MarcelWes Marcel15 ժամ առաջ
  • I wonder if they got paid for this

    Camille HCamille H16 ժամ առաջ
  • BA can't win with this crowd 🤷🏽‍♂️

    NateNate16 ժամ առաջ
  • Conde nast (the leadership´that allowed that toxic culture as BA to grow) needs to make a visible video statement, directly addressing the unfortunate events that were of your own making. Putting black and brown folks as the shield is lame and equally as problematic as the problems that caused the great fall on 2020. These culinary professionals are not an automatic absolution of your past transgressions.

    Rodolfo Cortinas MendezRodolfo Cortinas Mendez17 ժամ առաջ
  • god dam this sucks

    D RogD Rog18 ժամ առաջ
  • oof this isn't it sis

    Jessica PoolJessica Pool20 ժամ առաջ
  • You poor unfortunate souls are being used as a prop. Good luck.

    MelancoMelanco20 ժամ առաջ
  • They hired the whitest black/brown people on the industry. Why couldn't they hire a real one like the neellys?

    Sol GuerreroSol Guerrero21 ժամ առաջ
  • All you had to do was pay the people you had adequately.

    Gloria WestGloria West22 ժամ առաջ
  • Simply boring

    Cheese goatCheese goat22 ժամ առաջ
  • Good that Priya chick was ugly af

    baby shoes for sale, worn soles.baby shoes for sale, worn soles.22 ժամ առաջ
  • The like to dislike ratio makes me happy

    Park ChimMinPark ChimMin23 ժամ առաջ
  • Too late !!!!

    Mary DelgadoMary DelgadoՕր առաջ
  • wow im really behind with all of these. forgot about the channel, the comments are so funny. im unsubbing too y'all.

    levianlevianՕր առաջ
  • "We were ripped a new one for not paying our PoC staff fairly, therefore we should hire more PoC staff" Whoever is running this circus has microwaved soap for brains

    Max DevoMax DevoՕր առաջ
  • I guess this is a step, but it would’ve been easier to pay everyone equally, and address the past before trying to forge the future.

    Corliss EmeryCorliss EmeryՕր առաջ
  • Ah. I see they pulled the "hollywood diversity" tactic

    Hilo TakenakaHilo TakenakaՕր առաջ
  • Are you kidding me???

    Bored HumanBored HumanՕր առաջ
  • Out of all the carnage of 2020, I did not expect BA to go out this way. Goodbye old friend you were missed very dearly, with Claire, Molly, and everyone who made it special. I'll miss the times they did group projects and made the audience feel like they were apart of something. Now all that is left of you is poorly managed damage control, if I was hired as the editor in chief things would be a lot different.

    None NoneNone NoneՕր առաջ
  • I was so busy being mad I missed the beginning of Food 52. Check it out.

    bee gunbee gunՕր առաջ
  • You guys are trash, babish is a king for picking up the gem you decided to underpay

    Tyler DeanTyler DeanՕր առաջ
  • Omg! Are you guys serious? This 💩 would even make a klan member cringe. You need to replace your spin dr...ASAP

    Tik Tok LifeTik Tok LifeՕր առաջ
  • “But some of my best friends are black,,,”

    Spikey Cute FaceSpikey Cute FaceՕր առաջ
  • Fact: as a chef you can not talk about a burger or meat in general if you didn't even try it...vegans are depriving themselves. I understand that you don't eat meat but if you're talking about the meat culture at least try it so you aren't bias because of your food preferences.... Can't even remember her name because this lady is such a fraud calling herself a content creator about a subject that she shouldn't even have a say in since she doesn't even consume said product, in this case meat

    paper planespaper planesՕր առաջ
  • "Why We Joined Bon Appétit" To tick the boxes?

    Nullll1111Nullll1111Օր առաջ
  • 0:01 omg they hired a Priya lookalike 😆

    Sandy SimonSandy SimonՕր առաջ
  • Ok. BA, it wasn’t that you needed MORE BIPOC, it’s that the ones you had you treated like trash.

    Ashley RAshley RՕր առաջ
  • Tokenism at its best. Got the job because you ticked the box. lols.

    adam darkadam darkՕր առաջ
  • Our era is that of spoiled brats. Ignore them. More food, less PC crap. Good luck and screw those that left. Sooo people would want that job!!

    Lady ArtoriaLady ArtoriaՕր առաջ
  • Do these guys have any self respect 🤦🏾‍♂️🤦‍♀️

    IssanameIssanameՕր առաջ
  • Lol this is a joke right?

    Gus MendezGus MendezՕր առաջ
  • Bunch of disgusting capitalist pigs

    AnarchistAaronAnarchistAaronՕր առաջ
  • Oh dear...

    AnarchistAaronAnarchistAaronՕր առաջ
  • Since Molly Baz left BA, they have probably split her salary into these three.

    Aron BrownAron BrownՕր առաջ
  • Stunning and brave

    Curt PopejoyCurt PopejoyՕր առաջ
  • Nope. Just nope. Breaks my heart but it’s time to unsubscribe.

    Jean FitzgeraldJean FitzgeraldՕր առաջ
  • I was so hoping BA/CN would come back with a genuine apology, ready to face their mistakes and make everything right. While I think these three are sincere, their sincerity doesn't excuse BA/CN's terrible behavior towards the staff we have all come to know and love. Coming out with this video message seems tone deaf to the issues that BA and CN are facing. If you hired a crisis management firm, fire them immediately and go back to the drawing board. Perhaps if you keep doing this enough, you'll get it right one of these times.

    Jim LongJim LongՕր առաջ
  • It’s so overtly obvious they were just like “okay we can only fix this by hiring a whole new team of black people”. What logical thinking is that? It just makes them look like fools trying to “make better” their problems.

    grahamster8grahamster8Օր առաջ
  • Never seen so many dislikes in a video 😂

    CrystalCrystalՕր առաջ
  • I already unsubscribed. Just came back to say F U bon appetit for what you did to the minority workers who you have been underpaying for years. Also it's really gross to be treating you new employees like your minority best friend immediately after you refused to properly pay your senior minority staff. Now you have an excuse to be paying them less than the white people. Doesn't make it right

    rose novelrose novelՕր առաջ
  • This is sad. Ya'll added them cause you needed color and didn't even address the issues. This is a "bandaid"

    Jenna McNellageJenna McNellageՕր առաջ
  • MARCUS?! Holy sht, BIG FAN

    David FakerDavid FakerՕր առաջ
  • Installing people of color in positions of power because of the color of their skin is still racism. The only truly oppressed group of people in the west are gamers✊🏿 rise up

    MaxMaxՕր առաջ
  • To be fair, these people are brand new and they are in the right for not wanting to repent for someone else's sins. It's the OWNERSHIP that should be taking responsibility.

    LazarusLazarus2 օր առաջ
  • I am here to dislike this video.

    Jered Timothy FrigillanaJered Timothy Frigillana2 օր առաջ
  • oh my god

    Flowey's hot jamzFlowey's hot jamz2 օր առաջ
  • SO, idk who your PR person is, but I have more common sense than them and am happy to take their paycheck. Looks like, gee, idk, almost everyone in the comments does too.

    support_theorysupport_theory2 օր առաջ
  • Really, nothing to address the public, the loyal viewers? When you are in public view and rely on public viewership, you can’t just treat what happened as an internal problem. We need to know whether we should trust you to do good and continue to commit time on your channel. Y’all should know that there is no moving on until the past had been addressed. There is NO moving on until the past had been addressed.

    Hibashira SakaiHibashira Sakai2 օր առաջ
  • so we just gonna ignore what happen

    Adam SosaAdam Sosa2 օր առաջ
  • Man, that like/dislike ratio just says it all.

    Platypi007Platypi0072 օր առաջ
  • Unsubscribed I'm done with this channel. It's nice you hired poc and they getting paid but it's all b.s. They should have paid the old cast. Have a nice life.

    BarnebiliusBarnebilius2 օր առաջ
  • this is giving me "my husband is tongan, so talofa

    Senpai CoffeeSenpai Coffee2 օր առաջ
  • oh my god...

    ALYCIAALYCIA2 օր առաջ
  • Dammm 44k 👎🏻. 30 seconds in and i can totally understand

    david klinedavid kline2 օր առաջ
  • Cant help but notice that it was the 3 white guys that stayed. Brad, Chris, so disappointed. Others stayed but not in a video capacity. I wonder how threatening y'all were. Did you hold their contracts over their heads so much that they couldn't leave without you screwing them over further? I will NOT be supporting your company in any capacity any further. This was the last video I click on, the last comment I leave. I bid good luck to these new people, but I have a feeling you are screwing them just like you screwed past/current employees. Companies like you don't deserve to stay in business. I will miss Claire/Brad/Sohla being awesome together. I'm sad you ruined it.

    pingidjitpingidjit2 օր առաջ
  • Why does this remind me of the NEW "Top Gear"? Regardless, I look forward to seeing the new BA AMworlds product.

    Robert OrrRobert Orr2 օր առաջ
  • we see right through it.

    Daniela EsparzaDaniela Esparza2 օր առաջ
  • They need to talk about what happened. I'm not saying replacing the executives was a wrong call - it wasn't! But this doesn't mean they can sweep everything that happened under the rug. They need to address it. It's never going to feel honest until they do.

    ViniterViniter2 օր առաջ
  • @bon appetite We are waiting for our apology and transparant explanation of equal wages and employee contract specifics for their AMworlds appearance cameos and show leads. WE DESERVE TRANSPARENCY just as much as your new crop of employees do, and just as much as your former employees DID DESERVE TRANSPARENCY

    Brazen SpiritualityBrazen Spirituality2 օր առաջ
  • This is actually hilarious

    SyusSyus2 օր առաջ
  • Not for equal pay lol.

    Nathan BeasleyNathan Beasley2 օր առաջ
  • not only did they hire black people but they are the majority now...wow. do you really think it's the best person for the job? or do you believe it is to make blm happy. so sad at how you guys are going.

    Spencer CSpencer C2 օր առաջ
  • Atlas Shrugged

    Old 300 FarmOld 300 Farm2 օր առաջ
  • Who bully others base in the food they eat, sound weir, I do not know maybe actually happens. At least BA brought known people, they have some level of fan base and could help to lift BA again.

    Jose EchevarriaJose Echevarria2 օր առաջ
  • What an awful overcorrect. Are you gonna pay these guys what they are worth?

    Alex HollyAlex Holly2 օր առաջ
  • Ruined your channel for the woke people

    beeno1000beeno10002 օր առաջ
  • Don't really care about BA now, just wondering how these new employees feel reading these comments and understanding they were used because of their skin color.

    StereoStereo2 օր առաջ
  • Yall getting paid enough tho??

    Isabella ThomasIsabella Thomas2 օր առաջ
  • OMFG. They've really made a Token Parade. This is sick.

    Beau BandyBeau Bandy2 օր առաջ
  • I feel like POC are overrepresented at BA. Not very cool for white people.

    Hugo HugenottenHugo Hugenotten2 օր առաջ
  • What's that smell? Oh. It's damage control

    Gracie OshannessyGracie Oshannessy3 օր առաջ
  • This was just insulting.

    Jaimee-Louise WarnerJaimee-Louise Warner3 օր առաջ
  • Is anyone else weirded out by the people doing a scripted conversation but pretending that it's happening over a call???? Just do a normal interview format.

    SomeothermonSomeothermon3 օր առաջ
  • Another friend sadly lost to 2020. You will be missed.

    Pudge PoonPudge Poon3 օր առաջ
  • Lol this isn't an apology video. This sounds like you're sweeping past problems under the mat hoping noone would notice.

    handsomemanhandsomeman3 օր առաջ

    sqeeze88sqeeze883 օր առաջ
  • Just give a good apology, and start paying your POC employees equally, then you can get your second chance. You've already lost most of your reputation that you can't get back.

    AstralDashAstralDash3 օր առաջ
  • Are they not going to address what happened 4 months ago? I honestly expected at least a panel of the test kitchen crew have an “open and honest” conversation about the issues. This is a disappointment.

    Cheng LeeCheng Lee3 օր առաջ
  • Mmm, no. Try again.

    Kin NKin N3 օր առաջ
  • Bon Appétit used to feel like a family. Everyone was close, and they genuinely seemed like friends. They would pop into each other’s videos, and we grew attached to these characters. Now, most of them are gone, and what’s left is a disrespectful disaster. I have no words

    RossRoss3 օր առաջ
  • Yikes... they just hired a bunch of POL and thought that that would solve all of their problems🤦‍♂️

    RossRoss3 օր առաջ
  • The down votes say it all...

    Justin FarrellJustin Farrell3 օր առաջ